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“I find it impossible to say,” says Vogue’s sex columnist Annie Lord. Happy landings: Elton John arrives home from his holidays in 1981. Is it even OK for men to dress more sexually? It feels morally unacceptable to discuss men being provocative in a positive way.

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It seems almost impossible to talk about a summer of free love when men continue to attack the freedoms of women. Covid has dominated the news for the past year, but in the brief spells it has disappeared from front pages it has tended to be replaced by grim stories of sexual predators. The pandemic has not changed the fact that when we hear about straight men’s sexuality it is often in terms of unwanted advances. Yet we are a long way from the naive days of 1960s sexual freedom. There has been a reported “double-digit” increase in Durex sales in the first quarter of 2021, compared with a year ago. After a year stewing in our own sweatpants and endless lonely hours WFH, the thought of human contact feels overwhelming.

Social media had been frothing at the idea of a “hot vax summer”. The government has given a national directive to go forth and bonk – how else can one describe the recent announcement from Barry Whitehall himself, Michael Gove, that overnight stays and “intimate contact between friends” would now be allowed?

#Inshort shorts skin

This trend for showing more skin has come at a time when Britain feels at its most sexually charged since the free love summers of the 1960s. So the rise of the thigh is a tiny bit remarkable, because it suggests an idea that has been out of the public imagination for a long time – that men might want to dress in a way that is unapologetically sexy. While a few men in the public eye – Styles, Tyler, the Creator and Lil Nas X – become ever more daring in their fashion choices, the average high street has become ever more conformist. But they do represent a bulwark against the normification of men’s fashion over the past 30 years. Tom Selleck and John Travolta were wearing budgie smugglers decades before the TikTok hem-raisers. The Times claimed: “Legs are the new abs.”Īs trends go, short shorts are hardly new.

#Inshort shorts cracker

Vox declared it to be “thigh-guy summer” – their calm, measured writer arguing that “Ancient Greeks sailed to fight for a woman Americans would let Milo’s thighs pulverise their skulls.” Wall Street Journal style editor Jacob Gallagher suggested this will be a “one-inch inseam summer”, blurring the line between short shorts and Christmas cracker hats.

Others take a more direct approach: one girlfriend quietly hems all of her boyfriend’s shorts to make them shorter.įashion journalists have clambered over one another to coin the name for this trend. Most of the videos are posted by women, claiming that they would never date the perfect man if he wore shorts longer than 5.5in. On TikTok hundreds of videos have been posted at #inseam and #5inseam. Brief encounter: Normal People star Paul Mescal dares to bare.