#WECHAT OFFICIAL ACCOUNT MARKETING VERIFICATION#

This means your business will be able to open a WeChat store, create/add your own Mini Programs (WeChat Apps) and access additional WeChat functions. Unlike WeChat Subscription Accounts where you can only post content, a WeChat Service Accounts gives your business access to many more sales and service-oriented functions. WeChat Service Accounts are for small, medium or even enterprise size businesses. With no push alerts, all changes are forwarded to the users’ subscription folder. They can only post to subscribers once a day, and each time they can only publish 1-6 pieces. They’re used in a similar way to a daily news feed. Subscription accounts on WeChat are mostly used for information and brand communication. WeChat Subscription accounts are for celebrities or other single individual businesses that need to post a lot of content on daily basis.

#WECHAT OFFICIAL ACCOUNT MARKETING VERIFICATION#

The annual verification unlocks new features and functions for both Service and Subscription Accounts. WeChat Work accounts are to be used as internal company messengers. WeChat Subscription Accounts and WeChat Service Accounts allow users to build a relationship and communicate with their customers. There are 3 different types of WeChat Official Accounts:Īrticles on the web usually refer to WeChat Work as Corporate or Enterprise accounts. After you have set up a WeChat account, it allows you as an account owner to communicate with their followers in order to influence and engage them.

It is a public profile, similar to a Facebook Page, that allows individuals or organisations to create content, gain followers, and sell their products and services. Compared to other messaging apps’ business accounts, WeChat Official Accounts have more restrictions designed to stop companies from creating a poor user experience with too many push notifications. There are special WeChat accounts designated for business use – known as the WeChat Official Account. You can engage with your audience and gain influence among important consumers through this channel. These People, all across the world, use WeChat to contact family and read articles in their native language – whether they are first-generation or fifth generation.Ī WeChat Official Account is a wonderful way to start promoting to a Chinese audience, for organisations trying to break into the Chinese market. While you would think that this platform is solely useful for marketing within China, you must also consider the vast number of people of Chinese origin worldwide. WeChat users spend an average of 86 minutes each day on the app, making it a must-have social platform for foreign brands & businesses looking to tap into China’s mass market. Simply put, WeChat is a single app that combines Venmo, Facebook, Whatsapp, Google News, Tinder, and Pinterest.

Wechat official account marketing