#Wechat official account proposal code
#Wechat official account proposal Offline

More accurate searching for related content Brands no longer need to create an official WeChat account to serve WeChat Moments ads.Ħ.Use the same targeting group to serve ads on WeChat and other Tencent platforms.Use the same account to serve ads on all Tencent ad placement sites.Tencent has launched a new advertising platform that combines WeChat ads and Tencent Display Network resources. Probably one of the biggest changes for professionals who want to use WeChat to promote their content / products / services / brands. Brands no longer need to register a WeChat Official Account to run WeChat Moments Ads These videos look exactly like videos on WeChat channels, except that they have the “suggestion” tag on the top left.Īn official account video even published two months ago will have the chance to appear in the video suggestions of some users based on their profile.ĥ. Recently, we have started to see some video suggestions in the subscription list of some users. These suggestions present basic information that the account, such as: In an effort to always be open but also to facilitate access to new content for its users, WeChat to start testing the official account recommendation via the “subscription” list.

WeChat is Sending Official Account Suggestion through subscription list

Good news for the videast and podcasters but also for the users who will have access to a more varied content.Ĥ.

#Wechat official account proposal code

The only way to share more of this type of content was then to embed a QR code to a landing page or button to a mini-program. Until recently, the limit for audio and video content on a WeChat post was three. Possibility of using more video/audios into WeChat articles Mini-program developers now have an option to enable sharing of their mini-programs by users on their WeChat time.ģ. WeChat mini-programs can be shared on WeChat Moment WeChat by decreasing the number of steps for watching videos on time thus increases its number of views. Videos play automatically when passed over. Now the video appears in its final form directly and its name is displayed just below. Until now, when a user shared a video in WeChat 'Channels', the presentation was usually a rectangle consisting of an icon and descriptive text. Users can access the 'channels' section of WeChat on the 'discover' page just under the 'Moments' tab. A way for WeChat to create a more open environment for users to discover more content. Channel changes the way it displays videosĪt the start of 2020, WeChat launches the Channels feature which allows private and official users to post short videos that can be viewed by anyone. Share and like buttons features Improvedġ.More accurate searching for related content.Brands no longer need to register a WeChat Official Account to run WeChat Moments Ads.The list of subscription accounts can recommend watching video content.Possibility of using more video/audios into WeChat articles.WeChat mini-programs can be shared on WeChat Moment.Channel changes the way it displays videos.I will explain one by one the major WeChat new features. Serious dynamic contenders have been growing fast, and it was only about to time for tencent to fight for its leader position ( bloomberg article) What are the WeChat new features? The reason is rather simple: WeChat is no longer alone in the world of chinese social media. Since entering the second half of the year, the WeChat team has continuously launched a number of new features and revised and updated previous features. the electronic payment service WeChat Pay.WeChat offers numerous marketing tools to brands including: In addition, WeChat is essential for brands that want to do content marketing, advertising, lead generation, brand awareness and influencer marketing activities in China.

#Wechat official account proposal Offline

Use QR codes that make it easy to connect the offline world to the online world.

Use WeChat Wallet to shop online, view their balance, transfer money to other contacts, pay via mobile.

Make reservations (taxis, restaurants, flights and more).

Post content on their “moment” (equivalent to Facebook Wall).

Create a “circle” of contacts and chat with them.

Born as a messaging platform, the app has introduced over the years several innovative and advanced features that have made it more than just an online chat. WeChat, with its 1.2 billion MAU (monthly active users), is China's leading social network. Tencent (WeChat) takes Facebook’s social media leadership with rally that adds US$207 billion to market value this year. To explain it, I invited Olivier Verot, Marketing Expert of the Chinese market. Are you doing business in China or with the Chinese market? If so, you must know the latest features of WeChat, the leading Social Media platform in China.